There’s another California north of the Golden Gate Bridge. Marvel at a landscape of rugged coastlines, towering forests, sparkling lakes and rivers, and a countryside full of cherished farms and vineyards. Savor a place where quaint towns preserve the past and embrace the future. This is authentic California, where unspoiled nature rubs elbows with the good life, and the people are as real as the redwoods. The partners of the North Coast Tourism Council invite you to visit Del Norte, Humboldt, Mendocino, and Lake Counties on your next vacation. Treat yourself to wine tasting, experience the majesty of the giant Redwoods, or meander up the scenic Northern California coast for a romantic getaway. Hankering for adventure travel without leaving the U.S.? You’ll find the best of the outdoors with incredible hiking, kayaking, river rafting, mountain biking, wildlife, rock climbing, fishing and camping. Delve into the arts, history, shopping and unique events. Find a comfy bed and breakfast, inn, vacation rental, or splurge at a full-service resort. Leave the stress behind and discover authentic California.